A seasoned Experience Designer with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service, mobile, and touchscreen technologies. I have deep expertise in fintech, CRM, cannabis, supply chain, order to cash, biomedical, and IVR fields as well as education and non-profit. 

Collaborating with business stakeholders, product owners, and development teams, I apply human-centered design methodologies to create digital products and services that are easy to use and adoptable. My clients include Bloomberg LP, Mastercard, IBM Watson, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, E2Open, Contact Solutions, Pearson, and McGraw-Hill.

PROFESSIONAL EXPERIENCE
Principal XD Consultant - Service Center, CRM, Network Management Solutions, Bloomberg LP
June 2014 - December 2019 | New York, NY
www.bloomberg.com

Principal XD Consultant - DYME Brand
January 2019 - June 2019 | New York, NY
www.dionymed.com

Co-Founder + CXO - On the Revel
January 2017 - Present | New York, NY
www.ontherevel.com

Principal User Experience Designer, Guidea
September 2010 - Present | Austin, TX
www.guidea.com

Partner UI/UX Designer Services, Catalyst UX
October 2004 - August 2010 | San Mateo, CA
www.catalystux.com

Information Architect/UI Designer, Zinio Systems
May 2003 - September 2004 | San Francisco, CA
www.zinio.com

Senior UI Designer, Advisor Software
February 2002 - April 2003 | Walnut Creek, CA
www.advisorsoftware.com

UI Designer, BlueTiger Networks
March 2001 - January 2002 | San Francisco, CA

EDUCATION
University of Washington | B.A. Chinese Language + Literature
School of Visual Concepts | Graphic Design, Web Design, Art Direction


SKILLS
Competitive Analysis
Product Strategy
Personas
Storyboarding
User Journeys
Information Architecture
Sketching
Site Maps
Wireframing
Low/High Fidelity Mockups
Developer Centric Specifications
UX Styleguides
Usability Testing
User-Centered Design
Agile Software Development
Lean UX Methodology
Interaction Design
Responsive Web Design
Native Mobile
Rapid Prototyping
HTML/CSS

TOOLS
Omnigraffle
Balsamiq
Sketch
Axure
Adobe Creative Suite
InVision

If you'd like to set up a time to dig deeper into my projects, please shoot me an email, lulu@hyperlicious.com.

I look forward to meeting you!